SprayPrinter has invented an innovative handheld wall printing device that enables to transfer pictures and designs directly from the computer or smartphone to wall surfaces without any artistic skills needed. The innovative wireless printer communicates with any smartphone camera through an app that controls the painting process. The device itself attaches to an aerosol spray can, allowing the design to be directly spray printed onto any wall surface. This spray printing technology is unrivaled on the marketplace today and serves the needs of numerous target groups and end-users, including artists, interior designers as well as home users. By now, SprayPrinter has achieved market readiness, organized two overwhelmingly successful crowdfunding campaigns and has secured both technology, development and first financial partners, in addition to public and private funding. By summer of 2017, the team will begin official cooperation with one of the world’s leading spray paint manufacturers Maston OY to develop their spray printing as a service (SaaS) and launch their virtual marketplace platform. The small team of 10 is based in Estonia and also working on completing and commercializing accessory products such as the wall-climbing robot (which is of enormous interest to mural artists) and the wideband printerhead. The device, the business model, and market have also been validated through a comprehensive feasibility study, produced over a 6-month period with the SME Instrument grant from the European Commission. The results and insights have proven invaluable in developing the SprayPrinter product roadmap and an advanced business plan.