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Published on Silicon Valley Open Doors (http://www.svod.org)

Agenda

By root
Created 2008-06-16 06:58

 


Thursday, November 20

7:30am – 8:30am

Registration and breakfast

8:30am – 9:00am

Welcoming remarks

Anna S. Dvornikova [0], AmBAR, President

Conference Moderator: Andrey Kunov [0] , PhD., Founder and CEO, Amecra, Inc.

9:00am – 9:30am

KEYNOTE ADDRESS: PETER CIUREA [1], CTO VISA INC

EVERYWHERE YOU WANT TO BE”: AN INFRASTRUCTURE FOR A GLOBAL BUSINESS

As a Chief Technical Officer for VISA, world's largest retail electronic payments network and one of the most recognized global financial services brands, Peter Ciurea, knows a few things about building a platform that spans multiple time zones, moves billions, detects fraud, administers rewards and does a lot of other things that go under the rubric of “infrastructure” – 24/7, 365 days a year, in 170 countries.

A native of Romania, raised and educated in the US, a perennial globe trotter, Peter has a huge appetite for technology and curiosity about what makes the world go round. (He HAS figured out the money part!) In his keynote address, Peter will talk about the challenges of running global IT, as well as outlining potential areas of opportunities for new technologies.

9:30am – 11:00am

TECHNOLOGY MARKETS: COME CATCH THE WAVE!

Moderator: Peter Burris [1], Principal Analyst, Research Director, Forrester Research [2]

  •  John Balbach [2], Managing Partner, The Cleantech Group
  •  Arkady Borkovsky [2], CTO, Yandex Labs
  •  Mickey Mantle [2], Sr. Vice President of Development, Gracenote, Inc. (a wholly owned subsidiary of Sony Corporation of America)
  • Christine Peterson [2], CEO,  Nanotech Foresight Institute

Every winter, the Bay Area becomes the world’s premier destination for big wave surfers. Just north of the Computer Museum, on the Pacific coast at the Mavericks, where the waves can top out at over 50 feet (15m), takes place a notorious and deadly tournament. This invitation only event is not the faint-hearted: only the strongest and the most skillful surfers get to play.

This year, The SVOD is holding its own big wave high-tech high-power surfing gala – with the best and the brightest minds of the Silicon Valley.

Similar to the Mavericks, we expect this session to be an unforgettable experience -- with strong opinions, surprising winners and some casualties.

From social media, to everything green, to boomer technologies, to “mash-ups” and smart mobile devices -- our experts will surf through the major trends shaping the high- tech markets and reflect on their implications:

  • “The Perfect Search”: A True Story of Men Against the Sea of Information
  • Digital Media and Lifestyle: Following the Fast Food Model
  • Alternative Energy and Clean Tech: New Solutions to Old Problems
  • Nanotechnology: Size Matters

11:00am – 12:00pm

WHAT’S IN A BRAND?

Moderator: Richard Guha [2], Chairman, Marketing Executives Networking Group, Managing Partner, Max Brand Equity

  • Barry Cowan, [2] Manager, International Brand Strategies, Cisco Systems
  • Amy Rubin [2], Head of Brand Strategy, SanDisk
  • Bill Mirbach [2], VP, Innovation and Marketing Processes, Intuit, Inc.

Most startup companies are so focused on building and selling a product, they do not have the time to think about anything else, particularly something as abstract as branding.

Unlike Consumer Packaged Goods companies, where business strategy equals brand management, the high-tech brands are often the result of happenstance rather than a concerted well-executed effort.

During the .com era, high tech branding became associated with irresponsible spending, as cash-rich startups wasted millions of dollars on aggressive advertising without having a viable product. As a result, “branding” became a dirty word in the venture capital community and was subsequently all but eradicated from the early business plans.  

What is a brand anyway? Can and should a high tech startup company care about it?

This panel, moderated by a noted former CEO and CMO, Richard Guha (Chairman, Marketing Executives Networking Group, Managing Partner Max Brand Equity) will explore the following questions:

  • What should the high tech startup company founders know about building a brand?
  • What brand lessons can startup companies learn from the successful Silicon Valley marquee companies?
  • Why and how do brands contribute to market valuation?
12:00pm – 1:00pm Lunch and Networking
1:00pm – 1:30pm

KEYNOTE ADDRESS: ESTHER DYSON [2], PRINCIPAL, EDventure Holdings [3]

“FROM THE DESK OF ESTHER DYSON…”

A long-time catalyst of the world-wide high tech start-up industry (including Russia), a venture capitalist, adventurer, philanthropist, an Internet’s court jester, whose voice is heard when and where it matters, Esther Dyson has recently taken on newer challenges in private aviation and space, as well as in health care.

Her new projects and investments include 23andMe [4], Flickr [5], del.icio.us [6], Medstory [7], Meetup Inc. [8], Eventful.com [9], Boxbe [10], Voxiva [11], Space Adventures [12], Zero-G Corporation [13], XCOR Aerospace [14], Constellation Services International [15], Coastal Technologies Group [16], Dopplr.com [17], Airship Ventures [18] and Icon Aircraft [19].

Never in one place for more than a few hours, Esther joins SVOD 2008 to share her thoughts on a variety of issues that occupy her tireless mind, including the state of things in Russia, new adventures and ventures, intergalactic travel, interesting people, (the weather in Katmandu?) Prepare to be dazzled!    

1:30pm – 2:00pm

KEYNOTE ADDRESS:  DAN ROSENSWEIG [20], OPERATING PRINCIPAL, QUADRANGLE GROUP LLC, FORMERLY CHIEF OPERATING OFFICER, YAHOO!

DIGITAL MEDIA- AS IT RISES IN MANY DISGUISES…

The digital media family of Blogs, RSS feeds, Wikipedia, instant messages, WEB 2.0, YouTube, Communities, Second Life, Plaxo, MySpace, “InYourFace, ”etc – continues to grow at a breathtaking speed.

Even though on the surface these technologies have different centers of gravity, underneath them all is user-generated content and an incredible amount of information, as well as news (not necessarily “all that fit the print”) – published as a by-product of communal interaction.

For F500 companies, the many faces of digital media are still a mystery waiting to be understood and harnessed to further their brands. For a digirati elite, it is a Paradise of self-expression and self-indulgence. For an average consumer, a bewildering array of options to be informed, connected, entertained, heard and seen – all at the same time.

To make sense of it all, Dan Rosensweig, a former COO of Yahoo, President of CNET Networks, CEO of ZDNet, Publisher of PC Magazine, will deliver a key note address -- reflecting on the past, assessing the present, and providing insights into the future of digital media.

2:00pm – 3:00pm

All IN ONE: A CRASH COURSE IN ENTREPRENEURSHIP

Moderator: Anna Dvornikova [20], President, AmBAR; CEO, Entana Corp.

  • Stas Khirman [20],  CEO, Khirman & Son LLC
  • Natasha Krol [20], Managing Partner, Alexander & Krol Executive Search LLC
  • Julia Pogodina [20], Principal, IBCI Law Group
  • Evgeny Zaytsev [20], Partner, Asset Management Company

For the fourth consecutive year the SVOD conference is being organized by a team of dedicated Silicon Valley professionals, with collective decades-long experience in all aspects of a startup process and stages of venture funding.

In addition to their day jobs where they hone in their professional skills, they have also volunteered their time to more than a hundred startup projects submitted to and presented at SVOD.

Today, these professionals will discuss their experience in dealing with such crucial issues as venture capital and angel funding, marketing, legal, product development, and recruitment. 

Drawing on their SVOD experience with the US and Russian entrepreneurs, they will provide a compact entrepreneurship crash-course, outlining major issues, common mistakes and the critical inflection points in the early startup process:

3:00pm – 7:00pm

Company presentations [20]

7:00pm – 9:00pm

Dinner and Networking


 


Friday, November 21

8:00am – 8:40 Registration and breakfast
8:40am – 9:00

"THE DO'S AND DON'TS OF CROSS-BORDER M&A TRANSACTIONS"

Dmitry Dubograev [20], Founder & Managing Partner, femida.us

In this session, a noted VA-based international lawyer, Mr. Dmitri Dubograev, will talk about the challenges of positioning a high tech company for corporate growth, financing and M&A, as well as the common pitfalls of the M&A process.

9:00am-10:00am

STAR QUALITY: RUSSIAN ENTREPRENEURS TALK SHOP

Moderator: Pitch Johnson [20], Founding Partner, Asset Management Company

  • Dmitry Balin [20], Founder, DB Best (sold to Microsoft)
  • Kirill Makharinsky [20], Co-Founder of YouNoodle.com, early employee and analytics and metrics manager, Slide
  • Ilya Shirokov [20], Co-Founder, MoiKrug
  • Dmitry Simonenko [20], President/CEO, Innalabs; co-founder, Plesk (sold to SWSoft)

What do all successful startups have in common? What does it take to convert a good idea into a product and a company? Is the Russian origin an asset or a liability?

In this session, moderated by the legendary venture capitalist Pitch Johnson, the Russian-speaking entrepreneurs talk about their experiences, hard work, life (or lack thereof) as a startup founders, and the thrill of a successful liquidity event:

  • Choosing Wisely: Corporate structure, partners and investors
  •  How to Make It Big: Sustainability of a fast growing business
  • Value-added $$$: Taking the full advantage of your investors      
  • The Russian Connection: Playing it up, down or not at all

10:00am – 10:15am

Networking break

10:15am – 11:15am

KEYNOTE ADDRESS: GUY KAWASAKI [20]
Managing Director, Garage Technology Ventures

REALITY CHECK: HOW TO OUTSMART, OUTMANAGE AND OUTMARKET YOUR COMPETITORS

An Apple Fellow, a celebrated author, whose name has become synonymous with the entrepreneurship, an early stage venture capitalist whose “golden touch” helped to launch dozens of startup companies, Guy Kawasaki joins SVOD to discuss (and sign during the break) his new book and, as well as “the art of the start” at large.

11:15am – 11:45am

Networking Break – Guy Kawasaki signs his new book: Reality Check

11:45am – 12:30pm

“I SHOULD HAVE KNOWN BETTER” IP STRATEGIES FOR START-UPS

Pavel Pogodin [20], Partner, Sughrue Mion PLLC

What does a 1964 Beatles’ song have to do with protecting high-tech intellectual property? Sadly, a great deal. In one of the most outrageous cases of IP mismanagement, The Beatles’ lost the rights to their early songs’ portfolio estimated worth $400+ million.

If this can happen to the best, most famous and powerful, what can a startup company do to protect its most valuable asset?

From The initial funding to the liquidity event, IP has always been the main subject of due diligence. This seminar will discuss various types of IP and ways of protecting them:

  • IP Strategies for start-ups
  • Why you need an attorney
  • International technology transfer
  • Building an IP portfolio

12:30pm – 1:15 pm

Lunch

1:15pm – 2:00pm

FROM RUSSIA WITH VENTURE CAPITAL

Moderator: Evgeny Zaytsev [20], Partner, Asset Management Company

  • Dmitry Lisenkov [20], Managing Director, Investments, Rusnano
  • Peter Loukianoff [20], Managing Partner, Almaz Capital Partners
  • Alexander Marquez [20], Director, Intel Capital
  • Nikolay Mitushin [20], Partner, ABRT Fund

Although the Russian venture industry is not nearly as developed as its European and US counterpart, the sheer amount of capital and the number of opportunities available in Russia command immediate attention from the entrepreneurs, as well as the Silicon Valley VCs, looking to increase their deal flow.

In the absence of history and sometimes credible information, how does one tell the difference between the good and bad money, reputable funds and funds to stay away from?

In this session the leading Russian VC funds will discuss the following issues:

  • Up and Running: State of the Russian VC Industry 
  • The Myth and Reality of Building Bi-National Ventures
  • Russian “Law and Order”: No Longer a Sitcom

2:00pm – 3:00pm

Fireside Chat

  • Moderator: Jeff Clavier [21], Founder & Managing Partner, SoftTech VC
  • interviews Matt Cohler [21], General Partner, Benchmark Capital; formerly VP of Product Management, Facebook; Vice President & General Manager, LinkedIn

3:00pm – 3:10pm

RUSNANO: THE LARGEST NANOTECH INVESTOR EVER

Dmitriy Lisenkov [21], Managing Director, Russian Corporation of Nanotechnologies

The Russian Corporation of Nanotechnologies (RUSNANO) was established by the Russian Government in September 2007 to advance Russia into the pool of the world’s leaders in the field of nanotechnologies.  RUSNANO is one of the major investors in Russia with about $5 billion under management, provided solely by the Russian Government.  The Corporation also actively supports infrastructure and educational projects which are aimed at supporting the investment projects being realized by the Corporation.

Dmitriy Lisenkov, a professional venture capitalist and investment director of RUSNANO presents the mission of the corporation:  gaining a substantial market share of nanotechnology-based products; creating a discussion platform for the global nanotechnology community; providing a major contribution to the world stash of knowledge in nanotechnologies. 

3:20pm – 7:00pm

Company presentations [21]

7:00pm – 9:00pm

Closing Ceremony
Presentation of AmBAR Award
Dinner and Networking

Seminars and speakers are subject to change at any time without notice



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