IndoorAtlas is transforming indoor wayfinding and advertising forever. No beacons, no routers required means costs of ownership: 4x lower than BLE and 10x lower than Wi-Fi. Magnetic positioning works in every building with an accuracy of 1-2 meters. It shows you where you are with a blue dot and can offer micro-fenced advertising with higher conversion rates than Bluetooth since you know where you are. Founded in 2012, headquartered in Palo Alto, team of 35 people consists of 12 PhDs and 3 professors in Finland. By being live with Baidu to 300 million monthly active users, magnetic has become the global leader in indoor positioning. All you need is your smartphone. It will use the earth magnetic that can navigate inside buildings using magnetic fields.