IStyleMyself operates based on a proprietary algorithm that allows a user to recreate her wardrobe and the app instantly puts it into stylish outfits for any occasion. The app never generates the same look twice, so the user will never run out of styling ideas for her wardrobe.

Our most devoted users are 17-35yr old women who share their living accommodation, live in cramped spaces and have very little time to decide what to wear every morning but want to look good.

The app helps them wear 100% of their wardrobe, as opposed to 20% that most women wear, and makes them instantly more stylish. It also shows them items that can evolve their current style.

The app creates a platform for much more personalised and cheaper product targeting for merchants and cross sales possibilities with other sectors.

The app is available on iPhone and is absolutely free.