SmartCommerce Brings Enhanced WTB and Retailer Visibility to US CPG Brands
After supporting clients like Nestle, Unilever and Procter & Gamble in Europe for several years, online CPG platform SmartCommerce is now helping CPG brands in the US own and drive their full customer journey.
According to a Morgan Stanley survey, “2016 marks an inflection point for grocery e-commerce,” with 26% of online shoppers expecting to buy groceries online in 2016, up from only 8% who said they planned to do so a year ago. As a result, the online CPG opportunity is expected to grow from $23B to $100B over the next couple of years.
SmartCommerce offers two integrated solutions to help brands seize this opportunity: SmartLink and SmartCart. SmartLink is a dynamic product asset library that drives and continually monitors product information across owned and retailer digital touchpoints, providing real-time audits/updates, competitor information and analytics. SmartCart is a simple, unique ‘buy-now’ solution that lets shoppers gather products at brand sites, then easily fulfill via their choice of online and offline retailers.