Webfluential is an online platform that connects brands and marketers to social media influencers who have large audiences across native blogs and social media networks.
Webfluential has created a platform which commoditises influencer marketing – the concept of getting a credible digital personality to share branded content with their audience to drive adoption and sales. The platform provides an innovative interface to both marketers and social media influencers. It allows influencers the ability to market themselves and their audiences to brands, thereby monetising their audience based not only on their reach but also their audience impact. Making use of proprietary algorithms measuring reach, resonance and relevance, marketers now have the ability to search for influencers best suited to their campaigns and budgets, and in turn, reach the right audience for their product or service and measure the results from each campaign.