Amy is a seasoned marketer with a background spanning both consumer goods brand management and technology. Amy’s approach to marketing integrates packaged goods best practices with the tech sector’s “need for speed”. Experienced in translating complex technical ideas and “geek speak” into plain English, Amy has enjoyed a 16+ year track record of success in marketing in product categories as diverse as food, vitamins, cleaning products, semi-conductors, and MP3 players.

Currently the Director of Global Brand Management at SanDisk Corp., she spent 10 years at Intel where she enjoyed a variety of assignments including 5 years in the Asia Pacific regional headquarters. Her expertise spans new product introductions, category management, global brand strategy, integrated marketing communications, advertising, and internet marketing including social media. Prior to Intel she was a brand manager at Dole Food Co. and Procter & Gamble. She has also worked at several advertising and PR agencies in the US and Asia. Amy has an MBA and MA in Asian Studies from the University of Michigan and a B.S. from Northwestern University.

Amy is also a competitive runner and triathlete. A member of the Silicon Valley Triathlon Club (www.svtriclub.org), she enjoys mentoring “newbies” and volunteering at races. She lives in San Jose with her husband and two retired racing greyhounds.