Baris Cetinok is director of product management and marketing for Microsoft Office Live Small Business – which is a complete set of easy to use and affordable internet software and services that help small businesses attract new customers, keep in touch with existing customers and easily manage their business.

Cetinok is a 10-year veteran at Microsoft and has held numerous product management and marketing positions at the company. His most recent role was as group product manager of the Enterprise Product Management for Microsoft Office system where he was responsible for overseeing the strategic go-to-market strategy for the Information Worker Business Group and driving the deployment and adoption initiative of Microsoft Office across market segments.

Early in his career at Microsoft, Cetinok worked as a product manager for Microsoft Office Product Marketing and Management in Istanbul, Turkey where he oversaw subsidiary-wide launch efforts for Office 95, Office 97 and Office 2000 with a concentration on enterprise and small business customer outreach and channel/partner engagement activities.

Cetinok has a bachelor of arts in political science and economics from Bosporus University in Istanbul, Turkey.