Barry Cowan has been with Cisco for eight years in a variety of marketing roles. In his current position as Manager, International Brand Strategy he works with regional marketing leaders to build, strengthen, and protect the Cisco brand globally and ensure that the Cisco corporate brand strategy is developed with attention to global considerations. Prior to joining Cisco Barry worked at Master- McNeil, a naming consultancy. He also worked as brand director at CoreBrand in New York after completing his doctorate in Linguistics at the University of Hawaii. Barry has travelled extensively and has lived in Japan and India. During his eight years at Cisco, Barry has conducted brand strategy workshops in 13 countries. Unfortunately, he has not yet visited Russia but hopes to sometime in the next year.