Mike Cassidy is a Storyteller with BloomReach, a big data marketing application company specializing in search and personalization. BloomReach uses machine learning and natural language processing to match consumers’ intent with e-commerce retailers’ content. Previously, Mike was a Business Columnist with San Jose Mercury News writing about the distinctive culture of Silicon Valley. His Silicon Valley Dispatches column has for years looked at the entrepreneurship, diversity and risk-taking tradition that makes the valley a place like few others in the world.